scripts

Focus Statement: it’s too hot for coffee

Soundbite script

Britt Feldhavs (Employee): you know during the summer months we ice most of our drinks a lot of our customers still need their caffeine fix, so you know when they get a latte they’ll get an ice latte instead.

Ben Olsen (customer): I probably come in here for 2-3 times a week, usually maybe less, but maybe max is about 3 times a week. Pretty typically I’d like a nice hot cup of coffee, but uhhh in the summer it’d be really nice to just get a cool drink. Well I have got the nice mud puddle right here, one of their classics, it’s got vanilla, and uhh mocha and a little bit of chocolate mixed in there, mix it up with some ice and it’s a really really good drink

Linda Lovelace (employee): I read a lot of medical books and herb books and they said drinking coffee can actually cool you down than drinking cold soda and stuff. It just takes you, it does something to you to reduce the heat of your body and it seems to be okay.

Stand-ups script

Megan Honeywell (reporter): Everybody knows to come down to the mud house for a great cup of coffee but nobody wants coffee when it’s 105 degrees.

Megan Honeywell (reporter): for coffee shops like the mud house there is one way to beat the heat and that’s to offer a refreshing cold drink.

Megan Honeywell (reporter): another great thing about the mud house is that once you get your drink and sit down there is a lot of great art work.

B-roll script

	Type of shots	Length (in seconds)	Description
	Medium	3	Guy on computer in distance
	Close	4	Guy on computer close
	Wide	3	Coffee bar line
	Close	7	Coffee menu
	Close	4	Word “hot” in menu
	Close	2	Coffee bean bag
	Medium	5	Electric fan
	Close-medium	6	Handing tray
	Medium-close	7	Employee-sign
	Medium-close-medium	15	Employee making coffee
	Close	2	“lift my lid”
	Medium	3	toilet
	Close	11	Other menu
	medium	4 seconds	Stalker view of employee